Why is building muscle so difficult?
Muscle building is straightforward in principle, but it is challenging in practice.
Everybody has the potential to build muscle, but we see so many people waste years in the gym and get nowhere.
After the first flush of ‘beginner gains’ when they first start out weight training, progress stalls, results stagnate, and frustration sets in. As the world’s leading body transformation experts, we see people making the same mistakes in 3 key areas.
Training – People do not train hard enough, smart enough or consistently enough to build muscle. Without a progressive program that manages training volume, frequency and intensity intelligently, you will not push your body enough to stimulate muscle growth.
Nutrition – People do not support their training with the right nutrition to build muscle. Without taking a measured approach that focuses on the correct energy balance, macronutrient ratios, nutrient timing and food quality, you will not create the optimal conditions needed to gain muscle.
Lifestyle – People do not optimise the lifestyle factors needed to build muscle. Neglecting recovery protocols, sleep quality and effective stress management, will comprise your performance and inhibit your muscle growth potential.