We use cookies to personalise your consumer experience through content, advertisements, social media features, and analysis of our website traffic data. We also share information on your use of our site with our social media, advertising, and analytics partners. You can read more about any of our purposes or the vendors that we use by clicking on ‘Cookie Settings.’ The preference centre is accessible at any time through the ‘Cookie Settings’

When you visit any website, it may store or retrieve information using your browser, mostly in the form of cookies. This information might be personal information about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalised web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies.

The states of California, Colorado, Connecticut, Nevada, Utah, and Virginia have laws that allow guests to request that Ultimate Performance refrain from selling their personal information or using it for targeted advertising. Learn more

You have the option to accept or decline the use of cookies using the on/off settings of the preference centre, by clicking

What is a cookie?

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to place on your device to remember information about you, such as your language preference or login information. Those cookies are set by us and are called first party cookies. We also use third-party cookies – which are cookies from a domain other than that of the website you are visiting – for our advertising and marketing initiatives.

Why do we use a cookie?

Cookies are used for various purposes, such as allowing you to navigate between pages seamlessly, implement your preferences and improve your overall browsing experience, by customising our website according to your navigation and user profile. They can also help ensure that the adverts seen online by you are more relevant to you and your interests.

What types of cookies do we use?

Our website uses different types of cookies which remain for different periods of time:

  • Session cookies only last for the duration of a browsing session and facilitate your experience on our website
  • Persistent cookies last for more than one visit and memorise your preferred settings regarding our website.

These cookies are categorised as follows, depending on who sets them on our website:

First Party Cookies

First party cookies are created on our website domain for use by Ultimate Performance. Data collected by these cookies are for Ultimate Performance purposes.

Third Party Cookies

Third party cookies are applied to our website by third-party providers that we work closely with. These cookies are mainly used to display personal advertisements and assist with analysing website behaviour.  Information is collected by the third party and shared with Ultimate Performance.

What categories of cookie are on our website?

The types of cookies used on our website serve different purposes and can fall into one of the categories below:

Strictly necessary cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance & analytics cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Functional cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Targeting cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Do we share data collected through cookies?

We may collect information on our website through cookies and share it within Ultimate Performance and with third parties such as social networks or advertising platforms, advertising agencies/providers and IT providers (e.g., hosting providers), with your consent where required.

Ultimate Performance, are responsible for providing information concerning processing as described above in this Cookie Notice. We are also responsible for collecting your consent, and managing the process attached to the retention and transfer of your personal information collected as well as their security.

If you have any questions regarding our privacy practices or on your rights, contact us through the “How to contact us” section.

Google Analytics

We use Google Analytics, a web analysis service provided by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”), to continuously improve our website and your customer experience which are legitimate interests of us (Art. 6 (1) f) GDPR).

Google Analytics also uses cookies, which are stored on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is generally sent to a Google server in Europe (or in a member state of the European Economic Area Agreement) to make the IP address anonymous, so that it cannot be traced back to any individual. Only after the IP address has been anonymised will the abbreviated IP address be transmitted to a Google server in the USA and stored there. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

Google Analytics is used on this website with an extension for the anonymous collection of IP addresses (so-called IP masking). On our behalf, Google will use the information collected to evaluate your use of the website, compile reports on website activity and provide other services to us in connection with website activity. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.

Google Ads

If you consent to marketing Google Ads is present on all pages of our sites. The only Data shared with third parties is transaction data.

Google Enhanced Conversions

Enhanced conversions are restricted to only customer email addresses, these are securely hashed before sharing with Google meaning they are not identifiable by Google. We use Google enhanced conversions to better use analytics to improve our service, processed as our legitimate interest.

You can prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You can also prevent the collection by Google of data generated by the cookie and related to your use of the website (including your IP address) and the processing of such data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

Facebook (Meta)

We share information with Meta from cookies set in our websites’ domains. Specifically, cookies named _fbc or _fbp. They serve the same purposes to personalise content (including ads), measure ads, and produce analytics as set out in this Cookies Policy.

How to customise your cookie settings

You can accept or decline the use of cookies at any time using the on/off settings of the preference centre, by clicking on the ‘Cookie Settings’ button located on every page:

Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and to change our default settings. However, blocking some types of cookies may affect your experience of the site and the services we are able to offer.

If you use multiple browsers (e.g., Internet Explorer, Google Chrome, Firefox, etc.), you must repeat this procedure for each one, and if you connect to the web from multiple devices (e.g., from work and at home), then you will need to set your preferences on each browser on each device.

Please note that if you completely disable cookies from the browser some of our website functionalities might be lost, for example, normal browsing of the site and purchasing activity, and any personalised activity such as the advertising you receive when you visit this website will not be tailored to your interests.

To disable cookies directly from your browser instead of our preference centre, you can do this by following the instructions for your browser. The following are links to the instructions of the most used browsers to delete cookies:

  • Chrome – click here
  • Edge    – click here
  • Firefox – click here
  • Safari – click here
  • Opera – click here

How to contact us

If you have any questions regarding our privacy practices or how we handle your Personal Data, please contact our privacy team by:

Sending an email to [email protected]

More information

For full details of how we process your personal information please visit our Privacy Notice here.

We may ask you, when you provide us with your Personal Data, if you are happy for us to contact you by telephone, post, email or SMS about products or services offered by us which we think may be of interest to you.

We will always include an unsubscribe button in any marketing emails. If you do wish to unsubscribe, please just click the unsubscribe button and we will promptly action that request. Alternatively, you can update your marketing preferences by contacting us at any-time by email at [email protected].