But for LinkedIn manager Adam his 16-week transformation really did change his life in ways he never thought possible.
It’s easy to dismiss the transformational power of eating better, training harder and being able to set clear fitness goals and then achieve them.
But 34-year-old Adam experienced it first hand after signing up for a personal training plan with Ultimate Performance.
When he walked through the doors of UP he was in a spiral of gaining weight and making excuses – and he says it was a source of unhappiness for him.
He was weak, inflamed and could barely lift himself an inch off the ground when doing a pull-up.
But it’s not where you start that matters – it’s where you end up, and his determination to change, along with the expert guidance of UP trainer Russell Lee, brought truly incredible results.
Just 16 weeks after that first session and Adam cut his body fat down by 20%, lost 24kg in weight and developed his strength.
His new physique is impressive but Adam is equally thrilled with his new-found productivity at work and positivity in life.
When I saw the advert online for Ultimate Performance I saw yet another promise to help me change my body which again seemed completely unrealistic,” he said.
I had spent the previous two years seeing my body getting bigger, becoming unhealthier and finding more and more ‘excuses’ as to why things didn’t work for me.
I can’t say the reason why but there was something that made me go and check Ultimate Performance out and wow I am so glad I did.
Adam’s story is quite typical of every busy and successful career professional.
Frequent flying, business meetings and a demanding job meant fitness and nutrition were relegated down the list of priorities.
His health and body composition had suffered because of it.
But this was something that changed immediately when he joined UP and he says it made a huge impact on his life.
“The gym is fantastic, all the staff are so helpful and informed about your account and they obviously invest a lot into developing their trainers.
“Saying all of that my transformation has truly come down to one guy…my trainer Russell Lee.
I expected him to be able to transform my body, but through his coaching, support, encouragement and teaching I have completely changed the way I feel, my mindset, my outlook on life and removed the only unhappiness I suffered from at that point.
“I find myself now working more efficiently in a professional capacity and all-round a more positive person among friends and family.”
UP don’t do ‘one-size-fits-all’ fitness – every plan we create is individualised to fit a person’s lifestyle, goals and needs.
Adam was no different. Russell created a nutrition plan for him that fit his busy lifestyle and factored in his regular business trips, while helping him shed body fat fast.
What really helped was that he didn’t have to think about what he was eating – Russell created him a whole menu to follow exactly. So there was no need to count anything.
It was an approach that paid off incredibly well for Adam.
Coming back to the physical transformation, even this has far surpassed what I thought possible.
I didn’t truly realise how bad I was until I saw the picture from the first session and attempting that first pull up where I think I managed to lift myself up maybe 1 inch…very painful and upsetting moments.
“Using the right style of motivation and a skilled program UP were able to not only get me to stick religiously to the diet but also stay committed to the course in and out of the gym.
“Even when making those regular business trips he would help me come up with programme based on what equipment the gym at the hotel had.
“As we continued to pass milestone after milestone I found that being sensible with my food and fitness becoming a way of life instead of a task.”
As Adam started shedding body fat and getting stronger, his trainer developed his training programme and made adjustments to keep his physique and performance improving.
After just 16 weeks you can see the physical results of an effective and consistent nutrition and training plan.
What you can’t see in the pictures though is the profound effect it has had on Adam’s life outside of the gym.
“I still can’t say “I love going to the gym” but I do love the outcome. After 16 weeks I have now lost 24kg and 20% body fat, which I am extremely proud of.
I am even prouder of the fact that I have had a much-improved work performance, positivity in life and emotional lift as a result from this, which I had never planned for.
“This has been one of very few truly life changing experiences for me. I am very grateful to both Ultimate Performance and Russell.”
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DISCLAIMER | Results may vary | Results are based on individual circumstances | Timeframes for results are not guaranteed | Willpower is always required!